HOW TO SWITCH TO SCOTIABANK
* Increased time spent on page by adding a step-by-step checklist describing how to switch banks
* Increased click-through rate by writing net-new content detailing every way you can move your bank account balance to Scotiabank
* Conducted primary research with day-to-day banking partners to understand the full experience involved in switching a bank account to Scotiabank
* Increased click-through rate by writing net-new content detailing every way you can move your bank account balance to Scotiabank
* Conducted primary research with day-to-day banking partners to understand the full experience involved in switching a bank account to Scotiabank
CIBC CREDIT CARD PAGES
* Simplified content and user journey for 24 credit card product pages
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
* Lead content for Costco Mastercard product page launch, which welcomed 2.6 million users and surpassed 3 million views
* Edited and optimized existing content for digital users
* Coordinated and implemented feedback from 33 stakeholders
* Edited and optimized existing content for digital users
* Coordinated and implemented feedback from 33 stakeholders
CIBC CREDIT CARD PRODUCT TILES
* Simplified content and user journey for 24 credit card product tiles
* Accentuated key card features such as offers, reward multipliers and benefits
* Collected and incorporated feedback from 16 stakeholders
* Accentuated key card features such as offers, reward multipliers and benefits
* Collected and incorporated feedback from 16 stakeholders