CIBC CREDIT CARD PAGES
* Simplified content and user journey for 24 credit card product pages
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
* Lead content for Costco Mastercard product page launch, which welcomed 2.6 million users and surpassed 3 million views
* Edited and optimized existing content for digital users
* Coordinated and implemented feedback from 33 stakeholders
* Edited and optimized existing content for digital users
* Coordinated and implemented feedback from 33 stakeholders
CIBC CREDIT CARD PRODUCT TILES
* Simplified content and user journey for 24 credit card product tiles
* Accentuated key card features such as offers, reward multipliers and benefits
* Collected and incorporated feedback from 16 stakeholders
* Accentuated key card features such as offers, reward multipliers and benefits
* Collected and incorporated feedback from 16 stakeholders
* Restructured homepage content and user journey to help clients navigate the Smart Prepaid Card's discontinuation
* Repurposed content assets (direct mail, FAQs) to clearly explain the most relevant changes for existing clients
* Coordinated changes to an additional 11 pages across CIBC.com
* Repurposed content assets (direct mail, FAQs) to clearly explain the most relevant changes for existing clients
* Coordinated changes to an additional 11 pages across CIBC.com
