CIBC CREDIT CARD PAGES
* Simplified content and user journey for 24 credit card product pages and product tiles
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
* Introduced dynamic disclaimers for footnotes to speed up future updates
* Collected and incorporated feedback from 16 stakeholders
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* Lead content for Costco Mastercard product page launch, which welcomed 2.6 million users and surpassed 3 million views
* Edited and optimized existing content for digital users * Coordinated and implemented feedback from 33 stakeholders |
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* Restructured homepage content and user journey to help clients navigate the Smart Prepaid Card's discontinuation
* Repurposed content assets (direct mail, FAQs) to clearly explain the most relevant changes for existing clients * Coordinated changes to an additional 11 pages across CIBC.com |
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