RYAN PORTER
  • Home
  • Cover Stories
  • Articles
  • UX Writing
  • Custom Content
  • Resume
  • 10 Things To Love About Ryan
  • Contact

CIBC CREDIT CARD PAGES

Picture
​* Simplified content and user journey for 24 credit card product pages and product tiles

* Introduced dynamic disclaimers for footnotes to speed up future updates 
​
* Collected and incorporated feedback from 16 stakeholders

CIBC COSTCO MASTERCARD LAUNCH
Picture
* Lead content for Costco Mastercard product page launch, which welcomed 2.6 million users and surpassed 3 million views

* Edited and optimized existing content for digital users
​
* Coordinated and implemented feedback from 33 stakeholders
DEACTIVATING CIBC SMART PREPAID CARDS
* Restructured homepage content and user journey to help clients navigate the Smart Prepaid Card's discontinuation

* Repurposed content assets (direct mail, FAQs) to clearly explain the most relevant changes for existing clients
​
* Coordinated changes to an additional 11 pages across CIBC.com
Picture

Powered by Create your own unique website with customizable templates.
  • Home
  • Cover Stories
  • Articles
  • UX Writing
  • Custom Content
  • Resume
  • 10 Things To Love About Ryan
  • Contact